Benefits Of Trademark Registration
The owner of Registered Trademark enjoys exclusive right over the trademark.The established quality of your product and services are known by everyone through the trademark and which establishes trust and goodwill among the customers in market.Trademarkmakes easy for customers to find your products.The logo can communicate your vision, quality or unique characteristic of your company and any organisation. Trademark registration secures your brand name at the time of business expansion registered trademark is better than finding a new one. No other companies not allowing to use this name without your permission and it will carry your business. To protect the existing customers, simple and good name with proper registration are helpful one for business longevity.On the internet and social media brand name is the first thing gather its consumers while registered trademark get more reach.
Trademark is an intangible asset. It easily gains a positive feeling and increases the business growth. It gives recognition to the quality of the product. Customers attach the product’s quality with the brand name and this image is created in the market about the quality of a particular brand which helps in attracting new customers as they can differentiate the quality of a product by the logo/brand name.Registration of Trademark creates an intangible asset i.e. Intellectual Property for an organisation. Registered trademark is a right created which can be sold, assigned, franchised or commercially contracted. Also, the Trademark is an intangible asset which gives the advantage to the organisation.If one wants to register the trademark in countries other than India, the trademark registered in India can be used as basis of registration there. For any person willing to expand outside India, the trademark registered in India can provide a good base along with the Established Goodwill in the Country.